Sales Development Representative Resume: Keywords & Tips to Get More Interviews
SDR resumes are evaluated almost entirely on outbound activity metrics and pipeline generated. Hiring managers want to see how many calls you make, how many emails you send, what your connect rates and meeting rates are, and how much qualified pipeline you created. Tools (Outreach, Salesloft, Apollo, LinkedIn Sales Navigator) and CRM proficiency are secondary signals that matter.
Top ATS Keywords for Sales Development Representative Resumes
These are the keywords ATS systems and recruiters scan for in sales development representative resumes. Include every one that accurately reflects your experience.
Sales Development Representative Resume Tips That Actually Work
Lead with pipeline generated and meeting metrics
"Generated $2.4M in qualified pipeline from 94 booked meetings over 12 months, exceeding quota by 118%" is the benchmark SDR resume bullet. Quota attainment, pipeline generated, and meetings booked are the three numbers every SDR resume needs.
Show your outbound activity metrics
"Averaged 80 calls and 60 personalized emails per day using a 12-step Outreach sequence — achieving 8.4% email response rate (4x company average)" signals you can execute the volume and craft needed for an SDR role.
Include the tech stack you've worked with
Outreach, Salesloft, Apollo.io, ZoomInfo, LinkedIn Sales Navigator, Orum — these are specific tools that signal SDR sophistication. List every prospecting and sales tool you've used in your skills section.
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